This was our SECOND billboard idea, which again involved our main story line between Mickey, Rhino and Chandelier. The DARK BACKGROUND connotes the DARKNESS and NEGATIVITY of the story line and gives the billboard a SINISTER feel. The EYE CONTACT between the two male females shows their CONFLICT, with Chandelier in the middle to show what they are fighting about. We also used a SLOGAN "Who's the Daddy" which links our billboard to our MAGAZINE as this is the quote that ANCHORS our main feature.
We found this Hollyoaks billboard as INSPIRATION for our idea as it used the DARK colours to highlight the DRAMA of the story line. The channel 4 LOGO is used to show brand identity, just as we used the E4 logo and a SLOGAN is used to give the audience a HINT of what's going to happen, intriguing them and making then want to TUNE IN.
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