When we were planning our billboard as a group, we decided to plan TWO DIFFERENT LAYOUTS which would then give us a chance to COMPARE THE TWO and pick which one we thought was the MOST EFFECTIVE.
Kate drew up a brief plan of each of our ideas. We looked at creating a billboard that concentrated on what we believed was OUR MAIN STORY LINE (the love triangle between Rhino, Chandelier and Mickey), we then looked at creating a billboard that showcased EACH CHARACTER INDIVIDUALLY.
Matt Beckwith came up with a DETAILED PLAN for each of our billboard ideas. This is the plan for the billboard showing each character, we decided that by having a MCU OF EACH CHARACTER, this could enable the audience to become interested in them before they've seen the trailer through FACIAL EXPRESSION and BODY LANGUAGE.
This is the plan for the billboard including our main story line. This billboard includes a CLOSE UP of Rhino and Mickey from the side with Chandelier standing between the two of them to HIGHLIGHT THEIR LOVE TRIANGLE. We also included the TWITTER REFERENCE which shows that the soap is aimed at a YOUNGER AUDIENCE, just like the types of programmes usually shown on E4.
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